Filled with sunset hues and bold statements, the Summer Tropics collection by Pura Vida was made for warm days, sun-kissed adventures, and chasing that summer feeling.

Goal: Conceptualize, plan & execute the brand-led photoshoot, capturing the evocative start-of-summer energy intended by the product designer while working within budget and travel logistics set by executive leadership.

Creative: Colorful, carefree, and adventurous