Outdoorsy Gals is a global community for women who love the outdoors, centered on inspiring, educating, and connecting the adventurous. While it’s 150,000 members are located around the world, it’s San Diego roots intersected with Pura Vida Bracelets for this special collab.

Goal: Overlap the intersecting brand audiences, positioning the Pura Vida product as the perfect head-to-toe outdoorsy fit, ready to take on any outing.

Creative: Earthy, adventurous, energetic