Summer Essentials Box
The Summer Essentials Box was created as a limited edition product offering, positioned by Pura Vida as the perfectly curated collection of summer must-haves.
Goal: Create packaging that elicits the energetic yearning for summer and sunshine, creating cohesion with the jewelry inside.
Creative: Bright, colorful, and sunny
Role:
Art Director + Designer
Work:
Packaging Design, Custom Illustration & Hand-Lettering, Vendor Communication, Campaign Ideation, Photo Direction
Product Photographer: Niki Cram
Lifestyle Photographer: Bri Chew
Content Creator: Alyssa Lysset
Content Creator: Caroline Lasher
