Centered on the diverse product offering, the Pura Vida Holiday Shop highlights everything that should be under the tree, from classic jewelry products (think bracelets, charms, and necklace stacks) to unique gifting opportunities (advent boxes, ornaments, and personalized gifting cards).

Goal: Kick off the long holiday season with an energetic campaign, centering the products through different holiday-moments, from traditional snowy treks to biking through Honolulu with a basket of presents. The campaign design & direction create a cohesive story through the different touchpoints.

Creative: Colorful, energetic, authentic, diverse