The Back to Hogwarts collection – created in collaboration between Pura Vida and Warner Brothers – calls to every witch, wizard, and Muggle still waiting on their acceptance letter. Launching in late summer, the campaign centers on returning to the Wizarding World and stocking up for term.

Goal: Intersect the visual worlds of Harry Potter and Pura Vida, positioning the new product line as must-haves for a die-hard fandom while protecting the existing storyline.

Creative: Adventurous, dynamic, and authentic